Pharma’s image has been battered by a variety of misconceptions, but it’s also suffered from plenty of legitimate scandals and self-inflicted wounds. Not only that, but broadly increasing life expectancies, lower rates of mortality from many diseases, and other indicators suggest that Big Pharma does a pretty good job of achieving those goals. What’s going on? On its face, you may not have expected that our most reviled industry is one whose mission is to save lives and alleviate suffering from disease. For comparison, advertising/public relations earned a (relatively) respectable net rating of -1 point, and the federal government came in at -27 points. It scored a net favorability rating of -31 points (27% positive, 58% negative), which is its lowest rating since the poll’s inception in 2001 (Figure 1). Hear that? If you listen carefully, you may be able to catch the raucous cheers of lawyers, used car salesmen, and politicians all over the United States.Ī recent poll from Gallup has found that the pharmaceutical sector is the most loathed industry in the country.
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